Printing & Publishing
As a PUBLIC RELATIONS COMPANY we also focus on the creation and distribution of printed works, such as books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include electronic publishing such as eBooks, academic journals, and the likes.
In MOUNT SPIRAL, our printing services is usually a bespoke service, which means that you will be able to choose formatting and paper type, as well as the number of copies and other specifications.
We go extra mile in publishing for our clients thereby we are responsible for everything from editing and design to marketing and sales and public relation.
As an author, you can approach us with some of the material you want to publish and we will negotiate the printing and set up a marketing and selling plan. Being at the top of the production process, we usually handle the following:
Editing
We are responsible for revising, amending, rearranging and improving the words and flow of a manuscript, aiming for clarity, simplicity, brevity and artistic effect. This includes everything from typos and length to writing style and plot consistency.
Design
This involves configuring the cover and interior text to consolidate the content, style, format, and sequence of the book into a coherent visual unit and also create a suitable layout and choose an appropriate type of formatting and fonts.
Marketing
In MOUNT SPIRAL, marketing relies on various techniques to target the most interested buyer and eventually sell the finished product at the optimum price. Some of these techniques are social media campaigns, offline ads, and author appearances.
Distribution
we help to circulate the book through channels that make it available to readers for purchase; we are also in charge of inventory management, warehousing (storage), and the distribution of finished products.
Reasons why MOUNT SPIRAL is the best option to help meet your target market:
● Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received. While many non-physical marketing materials are useful for a single purpose, the benefits of print media extend farther than most people think.
● Like the feeling you get when you see The New York Times or your favorite magazine on the rack, there is something to be said about the feeling of legitimacy that comes from our work. You are able to put the printed piece down and comeback at any time to resume your reading. As marketers, we like this! A printed piece placed on the corner of a desk will be there day after day until it is picked back up to be viewed.
● At MOUNT SPIRAL we know the significance of having a well-recognized brand, and printed publications and other branded materials are an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that help to establish brand recognition.
● The design and placement of your company ads in publications, newspapers and magazines can help you reach your target audience, whether it is a niche market or the general public. By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.
● Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spends 43 minutes reading a magazine.
● With more companies taking their marketing efforts online, the old has become new again as print media becomes the new trend. But this isn’t your parents’ world of print media communications! At MOUNT SPIRAL we have more information and data to make calculated decisions about content, consumption, consumers, and collateral types. Customers’ and prospects’ email inboxes are overflowing with unsolicited ads and non-worthy news, most of which is largely ignored. With this in mind, designing and sharing a great printed marketing piece should be high on your list of strategic marketing initiatives.